Strategic design and creative direction for businesses that value expertise.
Brand Identity & Visual Systems
Foundation That Lasts
A brand identity isn't just a logo—it's the complete visual language that makes your business recognizable and memorable.
What's Included:
Logo design and comprehensive mark system
Strategic color palette development
Typography system and hierarchy
Visual identity guidelines
Application across primary touchpoints
Scalable system that grows with your business
Best For:
New businesses establishing their presence, established companies ready for evolution, or brands that have outgrown their current identity.
Marketing & Promotional Design
Cohesive Communication
Every piece of marketing should feel like it comes from the same brand. I create materials that work together as a system, not disconnected one-offs.
What I Create:
Email campaign design and templates
Graphics and content systems
Digital advertising
Print collateral (brochures, flyers, one-sheets)
Presentation design
Sales materials and leave-behinds
Event and trade show materials
Best For:
Ongoing marketing needs, campaign launches, or businesses that need consistent visual presence across channels.
Creative Direction & Brand Strategy
Strategic Oversight
Sometimes you don't need a designer—you need someone who can see the bigger picture, make strategic decisions, and ensure everything holds together visually.
What I Provide:
Brand audits and visual strategy
Creative direction for campaigns and initiatives
Design system architecture and governance
Vendor and freelancer management
Ongoing brand guidance and problem-solving
Best For:
Businesses with in-house teams needing senior-level direction, complex projects requiring oversight, or companies planning significant brand initiatives.
Print & Digital Design
Every Application, Every Medium
Whether it's something you hold or something you click, I design with the same attention to detail and strategic thinking.
Print:
Business systems, packaging, signage, advertising, editorial
Digital:
Websites, landing pages, digital ads, social templates, email signatures
Best For:
Businesses needing cohesive design across physical and digital touchpoints.
How We Work Together
The Process
Initial Conversation
We discuss your business, your goals, and whether I'm the right fit for what you need.
Scope & Agreement
Clear project parameters, timeline, and investment. No ambiguity.
Strategic Development
Research, strategy, and conceptual direction before any design begins.
Design & Refinement
I create, you provide feedback, we refine until it's right.
Delivery & Implementation
Complete files, formats, and any guidance needed for successful execution.
Investment
Work is priced based on scope and complexity. Projects range from focused brand identity work to ongoing creative partnerships.
If you're serious about the work and respect the process, we'll find a structure that makes sense.
Get in Touch
Ready to discuss a project?