Meet Vector & Vista Co.
Experience That Matters
Thirty years of professional design experience. That's three decades of solving visual problems, building brands, and understanding what actually works in the real world—not just in theory.
Design trends come and go. I've worked with businesses at every stage, across many industries. And the lesson is always the same: good design isn't about following trends—it's about clarity, strategy, and craft.
What Three Decades Teaches You
Strategy Before Aesthetics
Beautiful design that doesn't achieve business goals is just decoration. Strategy comes first, then make it look exceptional.
The Importance of Systems
One-off designs are fine. Cohesive visual systems that work across every application? That's where real value lives.
What Actually Lasts
Trends fade. Good typography, solid structure, and strategic thinking never go out of style.
The Evolution
From Grafix Design Studio to Vector & Vista Co
For years, I've operated as Grafix Design Studio, building long-term partnerships with clients who value strategic thinking and meticulous execution. As of January 1, 2026, that changes.
Vector & Vista Co better reflects how I work and what I bring to every project:
Vector represents precision—the technical craft, the attention to detail, the design fundamentals that make everything function correctly.
Vista represents perspective—the strategic thinking, the ability to see the bigger picture, the understanding of where your brand needs to go.
Same designer. Same expertise. Same commitment to work that performs. Just a name that finally matches what I actually do.
THE APPROACH
Direct. Strategic. Efficient.
You work directly with me—no account managers, no junior designers, no telephone game. Just clear communication and experienced execution.
My background includes business strategy, not just design aesthetics. Your design needs to support your goals, and I make sure it does.
Most projects move faster than you'd expect. After 30 years, you know what works and you don't waste time on what doesn't.
Let's Talk
If you're looking for experienced design partnership, reach out.